Juan Barbed is the co-founder of Rooral, a Creative Hub turning small Spanish villages into regenerative hubs for remote work and rural innovation. After working remotely across 40+ countries, he realized the most powerful human lessons have come from rural areas. Today he and his team design village-based coliving experiences in southern Spain that help digital workers and artists slow down, belong, and co-create impact with local communities, positioning Rooral as a launchpad for new energy in the countryside. Rural is sexy.