Manuela is the co-founder of Universosud and Comincenter—a cultural and creative hub where digital innovation, career guidance and territorial development intertwine, collaborating with European networks on digital transition and hybrid skills.
Coming from visual communication and publishing, her experience spans graphic design, brand identity, and the construction of iconographic and color systems. For nine years, she led communications for a bank, redefining its narrative through visual identity, storytelling and digital strategy. Today, Manuela helps companies and organizations integrate generative AI into their creative and marketing processes. Her background in literature and philosophy has taught her that every word constructs reality, every image directs the gaze, and every narrative produces identity. This is why she designs communication strategies and creative pipelines where AI does not replace thought, but amplifies it. As an ASNOR-certified career counselor, she also works on professional transitions and evolving identities.
Today, her work focuses on rethinking how products, projects, and organizations are designed and managed through the lens of circularity and sustainability. By combining systems thinking, innovation, and practical implementation, she develops approaches and projects that generate positive social and environmental impact.