Neda is the co-founder of TransfoLAB ATH/BCN, Centers of Trash Investigation exploring circular economy, sustainable design/fabrication, and material innovation. With over 20 years of experience in product, project, and organizational management, she has worked across telecommunications, technology, and innovation, managing key products for T-Mobile Macedonia and leading international multidisciplinary teams delivering digital solutions for global brands including Microsoft, Intel, Johnson & Johnson, AT&T, and Verizon.
Today, her work focuses on rethinking how products, projects, and organizations are designed and managed through the lens of circularity and sustainability. By combining systems thinking, innovation, and practical implementation, she develops approaches and projects that generate positive social and environmental impact.